Friday, September 19, 2008

90 Minute Market - Monopoly, A cartel and a rating agency

There once was a beautiful country by name Pigisem. There were two states in that country: Seca and Seb. Our story happens in the grand state of Seca.

Every 5th and 6th day of the week, all the citizens (well, almost) of the Seca state will venture out to a market to usually buy the only three eatables they are allowed to buy. Peculiar market it was. The three eatables will be sold one at a time for roughly 90 minutes in subsequence. The seller of the good is believed to be visiting from a different intellectual plane on the through n Dimensional teleporter transformation.
The 90 minute market was supposed to be controlled and governed allowing the sellers to sell their wares in a way they saw fit. But over the course of time, a few Seca citizens started engaging in some of the selling activities themselves.

Deeply concerned that the market is getting unregulated, and to accentuate the future, a self-styled, bespectacled, and sharp witted one Mr. Righto incorporated a rating agency (also carrying his name) to rate the power of the market participants. The tagline for the company was “Kick monopolies, cartels and anyone who dares to disrupt the market”.

Famous among the rating agencies candidates are:

JKJ Company – “You Are Wrong”
The JKJ Company is not so much of a company than a one man job. There was unanimous acceptance that JKJ was a pure monopoly wielding unmatched market power. People often compare JKJ to the Reliances and the Microsofts of the world. When the giant JKJ Company decides to enter a market it will enter with a Big (disruptive) Bang that changes the status quo and takes over the entire market. The usual market entry strategy for the JKJ Company is embodied in its corporate tagline “You are wrong”. The moment this slogan is heard by any of the state’s citizens from the leftist leaning section of the state, they shiver to death. Those who don’t shiver go to the loo. Though people of the state have known since time immemorial that the JKJ Company was a monopoly, it was Righto agencies that first awarded JKJ company the monopoly rating formally. For this achievement, M/S Righto agencies is awarded The state’s citizens platinum guild award.

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